Don’t Celebrate the Fourth of July!

Today while you are enjoying your families, grilling and chilling, take a moment to think. And when you think about this holiday and what it is all about you will realize that we do not celebrate July the 4th.  We celebrate the fact that we declared our independence from the tyranny of English rule. What […]

What is a professional niche?

Just what is a Professional Niche? While multiple definitions of the term “niche” market appear in the literature the general concept is that a niche market is a small enough segment of the market that the market share leaders in the marketplace consider it too small to pursue. A niche can be identified by researching […]